Ammonia is a major cause of litter box odor, and more importantly it’s toxic for you and your cat! Our patent-pending Smell Squasher Technology actually prevents ammonia from forming in the litter box. Cats Incredible Litter for Cats works so well, “Your Friends Won’t Know You Have Cats!” We use a super premium sodium bentonite clumping clay from the USA which produces firm, easy-to-scoop clumps and is 99.9% Dust-Free. Unlike most brands, Lucy Pet Products does not need a heavy chemical fragrance t cover up any ammonia smell, because ammonia won't ever form in the box. Instead, Cats Incredible comes either Unscented or a Lavender formula that includes a pleasant, light lavender scent. Cats Incredible is Veterinarian Approved, Non-toxic, and safe for both Cats and Kittens. Lucy Pet, the Manufacturer of Cats Incredible products is a family owned, independent company based in Thousand Oaks, California. Our President and founder, Joey Herrick also founded The Lucy Pet Foundation, whose mission is to save pets by reducing pet overpopulation and the euthanasia of over 80,000 cats and dogs per week in the United States. Everyone at Lucy Pet loves animals. That's why 100% of all Lucy Pet Products go to fund the Lucy Pet Foundation, offering freee spay and neuter services in an easy-access mobile clinic. We know you will enjoy our premium Cats Incredible SuperKittyKattakalizmik litter, and if you would like to help support the Lucy Pet Foundation, we encourage you to search for other Lucy Pet Products!